How to Design Your Government Marketing Strategy
Many businesses want to pursue government contracts, but getting one is not easy and most of the time many entrepreneurs end up taking wrong decisions and suffer the loss for an extended phase of time. Are you one of them? If yes, here’s a look at what’s going wrong with your government marketing strategy and how to get over it. Government Contracting is a Difficult Ball Game Okay, imagine that you just received your HUBZone Certification or 8a Certification. Yes, it took you 9 months to get it, but now that you have it, do you know how to do business with the government? You’re HUBZone or 8a Certification is just a verification process indicating that you meet certain criteria to be part of the set-aside business development programs. It doesn't mean that you know how to do business with the government. The average companies will take about 36 months to lay a good foundation in the public sector before they become proficient. Sometimes small ind...