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Showing posts from December, 2020

How to Design Your Government Marketing Strategy

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Many businesses want to pursue government contracts, but getting one is not easy and most of the time   many entrepreneurs end up taking wrong decisions and suffer the loss for an extended phase of time. Are you one of them?   If yes, here’s a look at what’s going wrong with your  government marketing   strategy and how to get over it. Government Contracting is a Difficult Ball Game Okay, imagine that you just received your HUBZone Certification or 8a Certification. Yes, it took you 9 months to get it, but now that you have it, do you know how to do business with the government? You’re HUBZone or 8a Certification is just a verification process indicating that you meet certain criteria to be part of the set-aside business development programs. It doesn't mean that you know how to do business with the government. The average companies will take about 36 months to lay a good foundation in the public sector before they become proficient. Sometimes small ind...

6 Ways to Make Your Government Marketing Strategy Right

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Government projects certainly ensures long term income source but only when you get the  government marketing strategy   right. And if you are involved in lead generation, then you will certainly want to try your hand in getting those federal contracts. Such business sales leads can be very profitable for you. Of course, the question remains on whether you have any idea how to clinch such B2B leads. Well, the answer is fairly simple. All you need to do is to follow these tips, and you can go ahead working on them with your telemarketing team: Know your business from the core Do you want to stand out in the government bidding? Think about it, because  government marketing strategy itself  it pretty tricky. Given the fact that there are thousands of bidders vying for government contract, knowing which of these will match your capabilities is needed. You have to identify what particular product or service you can deliver, and then you can go ahead choosing which ...