Are you a Startup? Know the Basics of Government Marketing

 Though the Federal government set aside a percentage of business for the small business owners of the state, there’s cut-throat competition in the field of government marketing itself. In order to acquire government contracts, many companies get certification from the government authorities, but certificates like GSA Schedule certification is nothing but a license to get into the government bidding. Your tough contenders will be the other GSA Schedule contractors, probably offering the same products or services like yours. So, it’s important to get the basics right for the business. Moreover, if you understand the basics of government marketing, obviously you will have more success. Here’s how you can improve your company’s presence in the government marketplace.



1. Adopting a marketing strategy 

Pretty much like the commercial business premise, the federal business landscape offers cut-throat competition. You must need to actively market your business to the government customers and for that you would need a perfect government marketing strategy by which you can reach out to your target audience.

 But where do you begin?

A great idea is to study about the needs and preferences of your federal customers you are targeting. Are you offering the same that your customer needs? How your company can support your target audience’s mission or solve it’s problem? Prepare your strategy based on these considerations.

A perfect government marketing strategy must address the following

·         Who are specifically your target audience

·         How can you meet their goals, objectives, and mission

·         Is there any niche by which you can target your potential customers?

The more you start assessing these, the more you will be able to carve out your marketing niche. Develop a call plan that addresses your target audience’s needs.

2. Get an Extensive Web Presence

Are you having an extensive web presence for your company? If not, you’ll never get an opportunity to reach out to your prospect. In the digital era, web presence determines your existence altogether and without one you are as good as non-existent. It works as your business credential where prospective customers can go to look directly at your government-focused products or services. It should include details regarding your business, corporate data, contact information, services, case studies/whitepapers and a complete portfolio of the projects you have been working on.



3. Create a Capabilities Statement

A capability statement helps in making your marketing strategy fundamentally strong. A clear-cut, bold, and direct capability statement defines if the business is apt in catering to the needs of the agency. Ideally, this capabilities statement is a living document that will change depending on the targeted agency.

Is your Government Marketing Plan Ready

Federal government relies on value-based engagement and hence, it’s important to have a basic understanding of the government marketing strategy. Depending on the company’s scope and abilities, it’s important to chalk out a marketing plan. By doing this, you can have greater government sales and achieve a long term revenue stream. 

 

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