What are the Basic Strategies of Government Marketing
Introduction: A government market is kind of a place where the main consumers are from federal, state, and local governmental organizations. They purchase products from private businesses. Government marketing is there in order to promote goods and services of federal government. Small and medium sized businesses hardly get opportunities to market their products to the federal, state, and local governmental organizations. Each government sector is having it’s own different way of procuring goods and services. Therefore, businesses whether small or medium, can have different marketing strategies. Good Understanding of target market/customer – No matter what the business size is, the first step towards marketing is to know the target market/customer base. This step can be taken by reviewing the mission and vision of the government agencies. Understand the need of the customer, as in,what kind of products/services they are looking forward to, take continuous ...