What are the Basic Strategies of Government Marketing

Introduction: A government market is kind of a place where the main consumers are from federal, state, and local governmental organizations. They purchase products from private businesses.Government marketing is there in order to promote goods and services of federal government. Small and medium sized businesses hardly get opportunities to market their products to the federal, state, and local governmental organizations. Each government sector is having it’s own different way of procuring goods and services. Therefore, businesses whether small or medium, can have different marketing strategies. 

  • Good Understanding of target market/customer – No matter what the business size is, the first step towards marketing is to know the target market/customer base. This step can be taken by reviewing the mission and vision of the government agencies. Understand the need of the customer, as in,what kind of products/services they are looking forward to, take continuous feedback from them about how are they liking the products or do they need any changes etc.,-these will improve the productivity of the business firm.
  • Do have an impressive website – Launch a very strong website with the help of IT expert. The website should be informative; thus, it will engage the customer. Be regular on social media, increase the presence on website through live chat, webinar, update the webpages regularly, check with SEO for right content, right placement of keywords – do the best to secure good ranking on internet – comptonization will not be considered in case of search engine optimization.This creates strong impression for government marketing.
  • Create blog/testimonials – Encourage the existing customer base to share their reviews/ write blogs/testimonials on the website. Such activities not only create positive impacts, also improves the capability of the organization. The service providers can improve their product quality, the company can create a capability statement – where certain things like information about the contract, core competencies, past performances etc. can be highlighted.

Apart from the above points, there is one important technicality to be followed for the growth of the overall business as – the business firm can have DUNs or nine-digit Data Universal Number System to identify business physical address. DUN and Bradstreet has issued them in free of cost. Also, should know the size limit of codes for government marketing. 

Conclusion: While following the above steps towards the marketing of goods and services, for betterment of government marketing, requires rigorous market research latest update.

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