Back To Basics. The Fundamentals That Everyone Needs to Know About Government Marketing

You will surely have more success selling your products and services through a GSA Schedule if you understand the fundamentals of marketing government. Here are three techniques to boost your company's visibility in the government sector.

1. Think about how valuable you are to government agencies.

You must aggressively advertise your business to government customers in the same way that you market your commercial firm. The first thing you should do is define a marketing government strategy for the audience you wish to reach. Where do you begin, though?

Examining the mission and values of the government agencies you're interested in is a good place to start. How well do your products and services suit the needs of your customers? Consider how your organization may assist an agency in resolving an issue and supporting its purpose.

When attempting to comprehend your usefulness to marketing government, consider the following questions:

·       Who needs your products or services within the marketing government?

·       What can your business do to assist the government in achieving its goals, objectives, and mission?

·       Which aspects of your company's products or services have previously piqued the interest of customers?

·       Is there a specific market for your products or services?

Start researching government entities after you've assessed your worth. The more you investigate, the more you'll be able to meet their needs and establish yourself as a useful contractor. Take into account the following:

·       Why would a government agency need your products or services, for example?

·       Examine their spending plans. What did they spend their money on previously?

·       Determine whether your organization is capable of meeting the demands of the agency or government contractor, or if additional resources are required to accomplish the project.

·       Make a call strategy.

2. Improve Your Online Presence

After you've assessed your worth, you should consider how you can improve your company's online profile. It's critical to be able to provide a web link where potential buyers can look at your marketing government-focused products or services directly. This section of your company's website should be solely dedicated to the government, and it should feature the following:

·       Information on the contract

·       Competencies essential to success

·       Previous results

·       Differentiators

·       Information about a company

·       Information about how to contact us

·       Case studies and/or white papers are available for download.

·       Statements of government capabilities that can be downloaded

·       Your GSA eLibrary9 and GSA Advantage!

·       Logos of agencies that have been backed up

3. Make a Statement of Capabilities

A well-versed capabilities statement should address the following six topics:

·       Information on the contract

·       Competencies essential to success

·       Previous results (show them your past success)

·       Distinguishing Characteristics (what makes your company different from the others)

·       Information about a company

·       Information about how to contact us

Are You Prepared to Sell to the Government Successfully?

It's critical to develop a marketing government plan, consider a value-based understanding of your company's scope and abilities, establish a government-specific web presence, and have government-focused capabilities statements for each agency when marketing your products or services to the government. Using this knowledge and these technologies, the government and its agencies will be able to better target their needs. This will result in more government sales from both new and repeat customers.

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