How Do Government Agencies Perform Market Research?

Government agencies, as you may be aware, cannot make judgments on the spur of the moment.
Because research marketing government does is typical dictates the scope of a government request, GSA contractors must grasp what it is and how it's done. Here's all you need to know about market research conducted by government entities.


What Is the Purpose of Government Market Research?

Research in marketing by government agencies, as previously mentioned, is extremely beneficial for agencies in determining what their needs are and how they may be served in the most efficient manner possible. To put it another way, market research is carried out for four key reasons:

  • It is required by law. 
  • Business ethics are important. 
  • Defines the processes and requirements that are required. 
  • Goods and service commercial optimization

Of course, the primary motivator is that the research on marketing government agencies is mandated and bound by law in some situations. Government agencies are required to perform market research under the following circumstances under the Federal Acquisition Regulation (FAR) Part 10: 

  • Before creating a new purchase needs documents. 
  • Before soliciting proposals for acquisitions valued at more than the Simplified Acquisition Threshold, consider the following factors (SAT). 
  • When appropriate information is not available and the circumstances warrant the expenditure, consider soliciting offers for acquisitions with an estimated value below the SAT. 
  • Before soliciting purchase offers that could result in a bundled contract. 
  • Before giving a task or delivery order for anything other than a commercial product or service above the SAT under an Indefinite Delivery/Indefinite Quantity (IDIQ) contract. 
  • To use commercially available market research methods to assess the capabilities of small firms and new contractors during disaster assistance or the recovery after a cyber, nuclear, biological, chemical, or radiological assault.

What Methods Do Government Agencies Use to Conduct Market Research?

While researching marketing government agency decides to purchase a product or service, they first define their requirements and determine whether market research is necessary. If market research is required, the agency will investigate whether commercial products, commercial services, or non-developmental products are available to satisfy their needs.

Market Research Types

The research on marketing government agencies conduct isn't all the same. We'll go over the two basic types of market research in more detail below. 

  • Strategic market research 
  • Tactical market research

In the end, the research on marketing government agencies do is essential for leveraging commercial products and services to satisfy agency needs and solve their most difficult problems.

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